Good reviews from your customers and clients are essential to making your business visible on Google Search, plus creating a trusting relationship with the online community. Having your business registered with Google MyBusiness is a good start, but having a business listed with reviews is even better. Make it easy for your customers to write a Google review for your business by adding a direct link to the Google Reviews form for your Website, in your Newsletter or on emails.
Learn how to create a link on your Website for customers to write reviews with this article from Google MyBusiness Help.
TIP! If you want to add your Google Review link to your email or directly give the URL, be sure to first shorten it.
Make it easier for your users to leave a review by shortening the URL. (Learn more)